Disruption is the new normal, so what are your options? You can keep your fingers crossed and hope for the best. You can react to rapid change and hope your competitors are also going to remain reactive instead of becoming proactive. Or, ideally, you leverage analytics, the power of AI and experimentation to drive innovations and develop winning strategies and tactics for your brands and business.
We’re facing a wave of challenges—privacy regulations, walled gardens, the death of the cookie, and a consumer more sensitive than ever about the use of their data. These challenges are compounded by the revolutionary change that the COVID-19 pandemic has accelerated for e-commerce and other forms of virtual customer connections/relationships. Amid all this, success will depend on smart marketers and innovators who have the will and capability to adapt to meet the demands of the evolving consumer.
Read the full article by President & CEO Nancy Smith on Ad Age.