Jonathan Barrett appointed Senior Vice President of EMEA at Analytic Partners

November 8, 2021

As the new Senior VP, Barrett will oversee and strategically guide Analytic Partners’ growing presence across the region.


London, November 8th, 2021 - Analytic Partners, the world’s premier analytics solutions provider, has strengthened its leadership in EMEA by announcing the appointment of Jonathan Barrett as Senior Vice President. He will directly report to Chief Client Officer Maggie Merklin, and his appointment comes after several senior appointments across EMEA.


In his role Barrett will be focusing on accelerating existing and new customer business growth across the entire EMEA region, and with him brings a wealth of experience in growing businesses and creating customer value gained in leadership roles at technology brands such as Cisco, Dell and Microsoft. Before joining AP, he was SVP, EMEA & APAC, and Global Head of News & Media at Dataminr, responsible for the international go-to-market and hyper-growth of its award-winning SaaS AI and Machine Learning platform.


Maggie Merklin, Chief Client Officer at Analytic Partners said: “With his vast experience in creating customer value and proven success in developing global technology businesses, Jonathan will be an outstanding addition to the team. Jonathan will play a key role in growing our presence and guiding strategy for Analytic Partners across EMEA.”


Jonathan Barrett, Senior Vice President EMEA at Analytic Partners responded: “Analytic Partners has the strong solutions that are needed in our current times of market disruption. I am excited to join the team and strengthen Analytic Partners’ position across the market. We will work to create adaptive solutions within the GPS Enterprise platform for deeper business understanding, and right-time planning and optimization, for marketing and beyond”.

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