The Latest ROI Genome Report: Marketing Trends, Truths and Pitfalls of Performance Metrics

November 15, 2021

We recently released the latest Analytic Partners ROI Genome Intelligence Report: The Advertising Evolution – Media Trends, Truths and Taking Action for Tomorrow. The report covers our latest findings about the impacts of advertising, including how business leaders can avoid the pitfalls of misleading performance metrics, and how to accurately measure advertising ROI when two-thirds of the impact happens after the first week.


Given the ever-increasing number of marketing channels and tactics, it has never been more critical to have a holistic and accurate understanding of advertising per­formance and effectiveness. It is also critical to remember that while different types of delivery mechanisms, sales channels and messaging has changed dramatically, fundamental concepts of advertising and marketing such as awareness, recency, and synergy remain constant. The report digs deeper into what has changed and what has stayed the same. Read on for a few of the key insights:


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