Creative, labeled as “non-working” media, is responsible for driving 40-70% of an advertising campaign’s performance, yet it has been deprioritized and undervalued.
A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance
Our latest ROI Genome Insight Report, “The Marketer’s Guide to Survive (Even Thrive) in 2023”, offers guidance to marketers to prepare for shifting market conditions and capitalize on opportunities to optimize brand performance in 2023.
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities for bold marketers who maintain or increase advertising.
It’s important to constantly reassess analytical competencies for evidence they may be focused on the wrong questions, or are designed to measure the past versus predict the future under alternative sets of assumptions.
Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.
Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.
A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance
It’s Upfronts and NewFronts season—the high-stakes arena where brands place their bets on the best ad inventory across media channels. This is the moment to unleash your best data-driven decision making, and marketing mix modeling (MMM) is your unfair advantage
