Analytic Partners Wins I-COM Data Science Hackathon and Named Smart Data Agency of the Year at I-COM Global Summit

Competing Against the World’s Best Data Scientists, Analytic Partners Took Top Prize in the Intel Challenge


PORTO, April 26, 2017 – Analytic Partners, a global leader in marketing analytics, has been selected as 2017 Smart Data Agency of the Year at the I-COM Global Summit in Porto, Portugal. The Analytic Partners team also took home first place for the Intel Challenge in the I-COM Data Science Hackathon in the Tier 1 Masters Category.


The I-COM Data Science Hackathons are a 36-hour marathon where competing teams develop algorithms using data science analytics to solve real-life predictive modeling challenges on marketers' datasets. The Analytic Partners team (“Red is the New Hack”) competed against other Tier 1 Master data science teams on Intel Challenge.


"The Smart Data Awards give a clear indication of an agency's ability to leverage value from data to help their clients achieve competitive advantage. Through their performance in the I-COM Data Creativity Awards and Data Science Hackathon, Analytic Partners have distinguished themselves and we offer congratulations on being elected the 2017 Smart Data Agency of the Year," said Andreas Cohen, Chairman, I-COM Global.


Top data-driven marketing companies from around the world descended on Porto to compete for these awards.


“We are very proud of our team’s Agency of the Year achievement and for winning the Intel Challenge Hackathon which truly demonstrates the value of our balanced approach of technology and services,” said Nancy Smith, CEO of Analytic Partners. “Our winning team demonstrated passion and commitment to turning data into expertise.”


Analytic Partners delivers results-oriented strategic consulting services, marketing analytics and tools to support clients’ business planning and strategy needs. To read more about these solutions, including marketing mix modelling, multi-touch attribution, unified measurement, custom analytics, and software tools visit


To learn more about the story behind the Hackathon win, visit



About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.