The Global Analytics Leader Teams with Google to Improve Transparency and Objectivity of Measurement
New York, July 11, 2018 – Analytic Partners, the global leader in analytics, announced today that it has been named a Google Measurement Partner.
Analytic Partners is among the first of a select set of companies Google has chosen to work with to provide reach, viewability, brand safety, brand lift, app attribution, and marketing mix model solutions. These partners go through a rigorous integration process to ensure quality and accuracy of results.
The goal of Google Measurement Partners is to improve the transparency and objectivity of measurement standards for the industry as a whole--verifying the accuracy and quality of brand safety, viewability, reach, brand lift, and more in order to expand the understanding of the customer’s journey.
Since 2000, Analytic Partners has helped the world’s top brands improve business performance through proprietary technology, analytics and high-touch consultative services. As a global, independent firm, Analytic Partners provides unbiased insights to help companies build a competitive advantage.
“As one of the first Google Measurement Partners, we look forward to working with Google to provide transparency and clarity to the industry and our clients,” said Nancy Smith, CEO of Analytic Partners. “Through this partnership we will enhance our ability to help our clients turn data into expertise.”
About Analytic Partners
Analytic Partners is a global analytics company that leverages adaptive modeling techniques and tools to help companies generate better business results, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance. www.analyticpartners.com