Investing in Innovation: Analytic Partners Hires Terri Sage as CTO

Continuing to strengthen the executive team, the marketing analytics leader hires Sage to lead global technology and development


New York, Mar 7, 2018 – Analytic Partners, a global leader in marketing analytics, announced the addition of Terri Sage as Chief Technology Officer. She will be based out of the New York City headquarters and will oversee all global technology and development efforts.


As CTO, Sage will focus on leading innovation for the company’s proprietary analytics and insights platform, GPS Enterprise. A global, independent firm, Analytic Partners leverages a balance of technologies and services to help the world’s top companies drive growth through successfully identifying marketing-driven revenue opportunities, better understanding their customers and providing new means of competitive advantage.


“Analytic Partners’ proprietary technology is a true differentiator in the marketplace and serves to empower our expert consultancy,” said Nancy Smith, CEO of Analytic Partners.  “Terri will be instrumental in ensuring our platform adapts, evolves, and helps the largest brands in the world to thrive.”


Sage brings over 30 years of progressive technology and team leadership experience in a variety of roles, industries, and companies, such as Raytheon, SAIC, and most recently, McGraw-Hill Education.  She has helped companies focus on analytics and establish agile methodologies, while connecting IT with the development organization to streamline processes and operations. In previous roles she has been an asset for product strategy and instrumental in helping to stabilize, scale, and enhance technology. In addition, Terri brings with her extensive experience in cloud-based infrastructure, enterprise architecture, DevOps, and developing processes for continuous integration and deployment.


“I am incredibly impressed with the sophistication of Analytic Partners’ technology and the depth and breadth of the team’s experience,” said Sage. “I am honored to be able to lead the innovation of the platform into an exciting new phase.”


Sage is a graduate of George Mason University where she earned a Bachelor’s in Computer Science and a Master of Science in Systems Engineering. Additionally, she holds a Ph.D. in Business from Capella University.


About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance.