Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Analytic Partners Top Ranked in Strategy Category


New York, April 16, 2018 – Analytic Partners, a global leader in marketing analytics, announced today that it has been named a Leader in "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018" report by Forrester Research. Analytic Partners was also top ranked in the report’s Strategy category among all vendors.


The Forrester report states that Analytic Partners “excels at bridging analytics and business strategy, mastering technology and data science to uncover strategic opportunities” and is a great fit for companies “looking for a high level of consulting, training, and strategic support.”


Analytic Partners received the highest score possible in fourteen criteria, including corporate strategy and global strategy.  In the company’s vendor profile, the Forrester report stated that they noticed, “some innovative aspects of its vision, which focuses on linking marketing performance with shareholder value”.


“As a global, independent analytics solution provider, Analytic Partners has been helping the world’s biggest brands turn data into expertise, grow closer to their customers and uncover opportunities for competitive advantage,” said Nancy Smith, CEO of Analytic Partners. “We believe being cited as a Leader by Forrester again further highlights the value our unique, unbiased balance of services and technology provides to our clients.”


Forrester’s 34-criteria evaluation of marketing measurement and optimization solutions “identified the eight most significant providers…and researched, analyzed, and scored their capabilities. This report shows how each provider measures up and helps B2C marketers make the right choice for their firms.”

A complimentary copy of "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018" is available to download here.