Analytic Partners Promotes Maggie Merklin to Chief Client Officer


The move further highlights company commitment to client success and global growth


New York, NY – Analytic Partners, the world’s premiere analytics solutions provider, today announced it has promoted Maggie Merklin to the new role of Chief Client Officer, from her previous position as Executive Vice President.


Merklin joined Analytic Partners in October of 2000, shortly after the company was founded, and has played an integral role in its global growth and world-class client service. The company has benefitted from her consistent focus on innovation, delivering excellence, and fostering long-term partnerships for the past two decades.


Most recently, Merklin collaborated to develop Commercial Mix Analytics, a unified commercial decisioning system that holistically addresses the full business. In addition, by being adaptive, Commercial Mix Analytics can incorporate multiple dimensions tailored towards key decision lenses and deeper customer insights. It is a forward-looking modeling and decisioning framework that overcomes the limitations of other solutions while enabling businesses to pivot quickly.


“Maggie’s commitment to understanding client needs at a global and local level, and creating best-in-class solutions to help them adapt, evolve and thrive, exemplifies the qualities that sets Analytic Partners apart,” said Nancy Smith, President and CEO, Analytic Partners, “In her new role as Chief Client Officer, we look forward to her continued leadership in these areas as we continue to grow, expand across global markets, and develop new technologies to meet the needs of a fast-evolving landscape.”


“Building long-term client partnerships, delivering value and providing thought leadership has always been a part of my focus at Analytic Partners,” said Merklin, “As we face new challenges in data deprecation and global disruption, I am excited to have a part in leading the evolution of measurement programs for our clients in my role as Chief Client Officer.”




Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions.


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