Analytic Partners Names Susan Tillou as SVP, Head of Global Partnerships

New York, New York, November 9th, 2021  – Analytic Partners, the leading cloud-based, managed software platform providing adaptive solutions for deeper business understanding, today announced that Susan Tillou will be joining the company as SVP, Head of Global Partnerships.


In her new role, Susan will be focused on building out strategic partnerships that will enrich the Analytic Partners offering and enable greater depth of insights for clients. Susan is a dynamic and talented global partnerships executive who has spent her career building, growing and managing relationships with leading media, adtech and martech companies. She is accomplished in driving optimal cross-functional relationship structures to support insights, planning and measurement for clients.


Susan brings 18+ years of strategic leadership and media measurement business development experience to Analytic Partners. She has spent the last dozen years at Kantar, where she led global partnerships with Kantar’s largest partners and clients, and managed Kantar’s multi-market audience targeting portfolio. She is an internationally-minded executive who previously served with the UN and speaks English, Spanish, and conversational Mandarin.


“As the measurement industry broadens scope from more than a decade of data-driven performance metrics, marketers need more holistic, adaptable and future-proofed solutions. Analytic Partners is a leader in measurement and optimization, and I’ve long been impressed with its team, value proposition and depth of relationships with clients,” Susan said. “I’m thrilled to be joining Analytic Partners and look forward to building out ecosystem partnerships to enhance and scale the company’s platform and world class insights and measurement offer for clients.”


“Susan is an exceptional addition to the team,” said Maggie Merklin, Chief Client Officer at Analytic Partners. “With her remarkable depth and breadth of experience across the constantly evolving adtech and martech ecosystem, we are excited to bring her expertise to Analytic Partners as we continue to deliver Commercial Mix Analytics to enable our clients around the world to turn data into expertise.”


About Analytic Partners


Analytic Partners is the leading cloud-based, managed software platform which provides adaptive solutions for deeper business understanding and right-time planning & optimization for marketing and beyond. We turn data into expertise so that our clients can create powerful connections with their customers and achieve commercial success.

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