analyst report

2024 Gartner® Market Guide for Retail Media Networks

A guide to driving brand impact and sales growth with retail media.

With the move away from third-party cookies, brands are seeking innovative ways to connect with consumers.

And by combining rich shopper data with sales insights, Retail Media Networks (RMNs) offer brands a golden opportunity for powerful targeting strategies.

What does it really take to capitalize on the potential of this channel?

How can you gain a more in-depth understanding of the resources needed to actualize this opportunity?

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2024 Gartner Market Guide
Find the answers to these questions in this 2024 Gartner® Market Guide for Retail Media, along with research on:
Maximizing brand impact and revenue with key retail partners
Technological considerations for successful campaign management
Strategies for effective targeting and measurement
A reference list of RMNs based on digital commerce maturity, campaign management models, geography and industry focus


GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner Reports: Gartner 2024 Gartner® Market Guide for Retail Media, Mike Froggatt, Greg Carlucci, 21 March 2024.


This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Analytic Partners.

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