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Find the answers to these questions in this 2024 Gartner® Market Guide for Retail Media, along with research on:
Maximizing brand impact and revenue with key retail partners
Technological considerations for successful campaign management
Strategies for effective targeting and measurement
A reference list of RMNs based on digital commerce maturity, campaign management models, geography and industry focus
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner Reports: Gartner 2024 Gartner® Market Guide for Retail Media, Mike Froggatt, Greg Carlucci, 21 March 2024.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Analytic Partners.
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