With the explosion of advertising offerings, platforms and ways to reach consumers over the past several years, it is no wonder there are seemingly endless points of view about advertising impact. In fact, the number of marketing channels being utilized and measured has grown 3x since 2016. So, how can business leaders sort through the noise and distill fact from fiction?
Analytic Partners Senior VP Mike Menkes recently sat down with Ad Age Studio 30 to answer that very question. Check out the full video for more on:
- The trends, truths and myths of advertising impact
- How to optimize your planning for 2022 and beyond
- Why video is still a stand-out performer
- And more