Hilton and Analytic Partners – Navigating Change with Analytics as the North Star
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With the explosion of advertising offerings, platforms and ways to reach consumers over the past several years, it is no wonder there are seemingly endless points of view about advertising impact. In fact, the number of marketing channels being utilized and measured has grown 3x since 2016. In this session, Analytic Partners Senior VP Mike Menkes shares key insights into the trends, truths and myths of advertising impact that business leaders need to know to optimize ROI and get more out of their marketing plans.
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