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Analytic Partners and ANA: Beyond The Trends


With the explosion of advertising offerings, platforms and ways to reach consumers over the past several years, it is no wonder there are seemingly endless points of view about advertising impact. In fact, the number of marketing channels being utilized and measured has grown 3x since 2016. In this session, Analytic Partners Senior VP Mike Menkes shares key insights into the trends, truths and myths of advertising impact that business leaders need to know to optimize ROI and get more out of their marketing plans.

Access the recording now to better understand:

  • The importance of focusing on both short and long-term KPIs
  • How to build a strategy that takes into account all aspects of the marketing funnel
  • The importance of an iterative strategy that allows room for test-and-learn solutions
  • And more