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Analytic Partners and ANA: The Secret to Smart Targeting


A smart targeting strategy is key to marketing performance success, but crafting that strategy can be deceptively complex. In a recent webinar with ANA, Mike Menkes, SVP, and Julia Hong, Senior Product Manager, sat down to discuss how to think through the challenges and opportunities targeting offers based on various marketing strategies, and offer insights into the key recommendations and questions every brand should be asking to get it right.

Access the recording now to better understand:

  • What questions to ask to identify your highest short-and long-term value customers
  • How to allocate marketing investment between broad reach and narrow targeting tactics to maximize ROI
  • The key principals to marketing tactic prioritization
  • And more