ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t
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A smart targeting strategy is key to marketing performance success, but crafting that strategy can be deceptively complex. In a recent webinar with ANA, Mike Menkes, SVP, and Julia Hong, Senior Product Manager, sat down to discuss how to think through the challenges and opportunities targeting offers based on various marketing strategies, and offer insights into the key recommendations and questions every brand should be asking to get it right.
Access the recording now to better understand: