Analytic Partners at ANA Measurement Day: The Future of Measurement is More Than Meets the Eye

Amid data deprecation, turbulent environments and a proliferation of channels, modern business leaders face seemingly insurmountable challenges when it comes to measuring outcomes. In this recorded session from ANA Measurement Day, Analytic Partners SVP, Mike Menkes and Managing Director of Australia Paul Sinkinson will talk through how one major aspect of strategy, targeting, should be measured and mastered to take businesses into the future.

Watch the recording to gain insights into:

  • How to think about targeting as part of a holistic strategy
  • The vital differences between targeting and measurement
  • Key considerations for brands looking to overhaul their targeting plans
  • And more…