ARF’s DataxScience: Thriving in the Midst of Disruption


From adapting to new regulations, to striking the right balance of short-term wins and long-term sustainable growth, how can brands harness data-driven decisioning and advanced analytics to thrive in 2021 and beyond? At ARF’s DataxScience SVP Mike Menkes discussed how it comes down to a building out smart, iterative approaches to business goals that are based in holistic measurement practices.


Watch the full conversation to learn more about:

  • Why scenario planning and an omnichannel approach are paramount for brands to future-proof for success against a backdrop of data deprecation and shifting consumer behaviors
  • How to apply these foundational principles to your own strategy
  • And more



This video was recorded by the Advertising Research Foundation as part of their virtual event programming. Please visit the for more information about this and other events.

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