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Bloomin’ Brands and Analytic Partners with ANA – Digital Transformation In the Age of Disruption


As the events of 2020 dramatically reshaped every industry, the ability to pivot quickly became paramount – and nowhere was that truer than in the restaurant business. At a recent ANA conference, we sat down with Jennifer Brink, Senior Director of Media at Bloomin’ Brands, parent company of Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill, and Fleming’s Prime Steakhouse & Wine Bar, to find out how the brand thrived in the midst of disruption.

Access this video to learn more about how Bloomin’ Brands transformed to meet business goals during a turbulent time, and how other organizations can do the same, with insights into:

 

 

  • How to pivot to a digital-first, e-commerce strategy
  • The importance of real-time insights and experimentation
  • How to increase organizational adoption of analytics
  • And more