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Build vs Buy: The Pros & Cons of In-Housing to Elevate your MMM Program

Key considerations for brands navigating the measurement and optimization landscape

Organizations looking to elevate their MMM program to a Commercial Analytics solution have a very weighty question awaiting them:

Build, or buy?

While there are many considerations that factor into making this important decision – and no single choice that is best for every organization – there are a few universal questions that all decision-makers should consider early on.

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Build vs. Buy: The Cost of In-Housing your MMM Program
In this strategy guide, we discuss what every organization should know as they assess the future of their MMM program, including:
14 key questions to understand their organization’s needs around technology, data and expertise.
A visual overview of how to identify the true costs, effort, commitment, trade-offs and risks of building or buying a Commercial Analytics solution.

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.

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