For brands to be successful today, they must shift focus from marketing performance measurement to value creation. This means moving away from “report card” measurement to a wider decisioning system that considers all possible business drivers. Commercial Intelligence is the answer to adjusting to the complexity of today's changing environment. It's a new, outcomes-based approach for decision-making that reflects the full commercial landscape.
Founded in 2000, Analytic Partners is a recognized global leader in innovative measurement and optimization with cross-industry and global expertise to pave the way for brands to achieve growth through commercial intelligence.
Our team of business experts and analytic professionals leverage the power of our decisioning platform, GPS Enterprise, to analyze a wide array of marketing, other commercial factors and external data to create compelling growth plans with measurable results.
in value for Fortune 500 brands
business sectors analyzed
countries that we work in
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Products & Benefits
Commercial Decisioning Platform (GPS Enterprise)
Brands use GPS Enterprise to uncover growth-focused insights and build better connections with customers. Transform performance and drive change to make your business unstoppable with our flexible, adaptive technology.
Commercial Analytics
Brands can gather Commercial Intelligence through the deployment of Commercial Analytics within their organization. Our Commercial Analytics solution is an adaptive, unified approach that incorporates customer and operational data across the entire business to deliver optimized insights. It provides customers with execution-level best practices to meet their business goals Commercial Analytics is tailored to a brand’s specific business questions and includes the following benefits:
Customer-Centric View of Commercial Drivers
Commercial Analytics incorporates every business driver to represent the full picture of how customers learn about your brand, research, and purchase. It helps identify trends and gaps beyond just marketing, enabling organizations to evaluate all commercial levers to pivot growth strategies.
Future-proofed and Privacy Safe
With the rise of privacy laws and data deprecation, commercial analytics is futureproofed because it doesn’t require user-level data. It uses a multidimensional structure which includes customer cohorts and is flexible based on brands’ unique business objective to provide both strategic and tactical insights.
Adaptive and Connected Multi-Dimensional Models
Commercial Analytics leverages a combination of data codification and augmented analytics (statistical models and ML/AI) to discover relationships and trends across KPIs, regions, platforms and customer segments. It blends multiple analytical approaches to create a single source of truth for business growth, removing the need for disparate, disconnected measurement solutions.
Forecasting and Real-World Scenario Planning for Data-Driven Decisioning
Through Commercial Analytics, insights and recommendations are proactively surfaced to meet the ever-changing needs of your dynamic business, allowing the capability to quickly course-correct and drive future growth.
