Analytic Partners Joins Amazon Advertising Measurement Program as Selected Provider
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The latest white paper from Analytic Partners, Commercial Mix Analytics: Measurement Evolved, shares Analytic Partners’ proprietary measurement approach built to overcome today’s measurement challenges to provide a holistic, multi-dimensional, and multi-layered decisioning system: Commercial Mix Analytics.
Download a copy of the white paper to learn more about the impact of Commercial Mix Analytics, including:
- How this technology can overcome the gaps left by existing methods, including MMM, MTA and Unified Measurement
- How Commercial Mix Analytics blends advanced Machine Learning /Artificial Intelligence techniques with statistical and econometric models in a holistic system, supplemented by learning experimentation
- Real-life case studies and results
- And more
