Commercial Mix Analytics: Measurement Evolved

The latest white paper from Analytic Partners, Commercial Mix Analytics: Measurement Evolved, shares Analytic Partners’ proprietary measurement approach built to overcome today’s measurement challenges to provide a holistic, multi-dimensional, and multi-layered decisioning system: Commercial Mix Analytics.

Download a copy of the white paper to learn more about the impact of Commercial Mix Analytics, including:

  • How this technology can overcome the gaps left by existing methods, including MMM, MTA and Unified Measurement
  • How Commercial Mix Analytics blends advanced Machine Learning /Artificial Intelligence techniques with statistical and econometric models in a holistic system, supplemented by learning experimentation
  • Real-life case studies and results
  • And more