resource

Commercial Mix Modeling: Measurement Evolved


The latest white paper from Analytic Partners, Commercial Mix Modeling: Measurement Evolved, shares Analytic Partners’ proprietary measurement approach built to overcome today’s measurement challenges to provide a system of insights across an organization, at strategic and tactical levels, through multiple lenses: Commercial Mix Modeling.

Download a copy of the white paper to learn more about the impact of Commercial Mix Modeling, including:

 

  • Where and how this technology can be used to fill the gaps left by existing methods, including Marketing Mix Modeling
  • How CMM works as a modeling and decisioning system and integrates AI/ML with statistical and econometric models
  • Real life case studies and results of implementing CMM
  • And more

 

Access your copy of the white paper above.