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Measurement Through Uncertainty

Measurement Through Uncertainty: Advanced Analytics and Covid-19 highlights how brands can accurately capture the impact of Covid-19 on business performance. While many brands have access to big data and analytics, this unparalleled situation poses unique and complex measurement challenges that require advanced analytics to answer.

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Download the report to dive into these questions and more:
How can we effectively capture the impact of Covid-19 with so many other forces at play?
Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event?
How will we know the lagging impact of Covid-19 as we shift to stabilization / recovery and revitalization phases?

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