Measurement Through Uncertainty
Measurement Through Uncertainty: Advanced Analytics and Covid-19 highlights how brands can accurately capture the impact of Covid-19 on business performance. While many brands have access to big data and analytics, this unparalleled situation poses unique and complex measurement challenges that require advanced analytics to answer.
Download the report to dive into these questions and more:
- How can we effectively capture the impact of Covid-19 with so many other forces at play?
- Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event?
- How will we know the lagging impact of Covid-19 as we shift to stabilization / recovery and revitalization phases?