Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty. Looking forward into what comes next, which changes will persist? Which will revert to the previous norm? And which trends will continue to evolve? Guest speaker and Forrester Senior Analyst, Anjali Lai, presents her research on consumer behavior and Forrester’s forecasts for what’s next.

Mike Menkes, Senior Vice President at Analytic Partners, hosts this webinar and shares the latest insights from Analytic Partner’s ROI Genome on how these dramatic shifts have impacted marketing effectiveness and how brands can best plan for success in the face of changing consumers.