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Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times


COVID-19 is at the center of a tremendous amount of uncertainty – implications to customers, employees, families and businesses. But we also have the advantage of an enormous amount of data to help guide us through the crisis.  While the pandemic is impacting everything from consumer mobility to shifts in media consumption habits to supply chains and economic volatility, companies need to plan their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s possible.

 

In this webinar, “Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times”, we will take a deep dive into how brands should be planning, both in the present disruptive moment and for the future to:

 

  • Minimize risk
  • Balance short-term and long-term needs
  • Anticipate changing consumer behaviors
  • Lead the way through different phases of market disruption
  • And more