How Kroger leverages “always on” analytics for real-time marketing decisions
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Even as uncertainty continues surrounding the recovery of our global markets, the time to plan for the future is at-hand. While market disruptions continue, many brands are facing big questions as they manage unprecedented changes to daily operations and shifts in consumer behavior. But there are answers to be found, and the decisions being made now – based on the right insights and robust data – can carry brands confidently into the future.
In the second webinar in our Future-Proof Your Brand series, “Planning for What’s Next,” we will take a deep dive into our ROI Genome research to share insights into the factors at play for brands standing on the edge of the new normal.