Pinterest: Measuring What Matters

Marketing mix modeling can help brands get smarter about future media investments. But to get meaningful results, brands have to measure the right inputs and relationships. In this paper, Analytic Partners and Pinterest recommend a measurement approach that gives brands a better read on more types of media, and more types of impact. A case study on Pinterest measurement brings the recommendations to life, and shows how Integrated Pathway Analysis can reveal new insights about marketing performance and media synergies.