Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2020
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Watch Video – Future-Proofing Your Market Position: Rethinking Marketing Strategy in Turbulent Times
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ROI Genome - Future-Proof Your Brand
ROI Genome Marketing Intelligence Report: Future-Proof Your Brand: Marketing Through Crisis and Beyond highlights how leaders should be planning for the future in the midst of the present disruptive moment. This report takes a close look at budget considerations during economic downturn, and how to manage your brand through crisis and beyond.
Download the report and learn about:
- Which forces brands should take into consideration when planning for the future
- The three stages of major market disruption
- Why marketing through an economic downturn is critical to drive growth
- Key considerations for leaders to keep top-of-mind to make the most of their marketing budgets
- How to manage brand messages for contextual appropriateness
