ROI Genome Intelligence Report: The Advertising Evolution
Update your understanding of today's advertising landscape and download your copy of the report today
Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world's largest brands.
Because their understanding of the media landscape needs updating.
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In this report, we break down:
How to accurately measure advertising ROI when two-thirds of the impact happens after the first week
How to take full advantage of the fact that 45% of advertising's impact is on boosting other channels' ROI (i.e. "halo effect")
Why so many brands inadvertently overstate some channels' impact by as much as 2-10x - and the commercial impact it's having
Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.