ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t

Are you sure you fully understand when or why your targeting strategy works?

In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel – and show how to strike the right balance of broad reach and narrow targeting.

• The myths of narrow targeting and the role of data deprecation in its future use
• How to evaluate the value of your first party data
• How to utilize contextual targeting, which we prove is 1.2x – 2.5x more effective than other types of targeting
• The time and place to deploy broad reach targeting to optimize effectiveness