Promotions to increase sales through immediate incentives for short-term business results are a powerful lever for many brands. But marketers face the fundamental question of: what is the right balance between Advertising and Promotions? While both are critical components of a marketing mix, deciding on the right balance between each is often a subject for debate.
ROI Genome Report: Have Promotions Lost Their Punch? investigates how the effectiveness for advertising and promotions have changed over time and how they can work together for improved results.
Download the report and learn about:
- Promotions vs Advertising – When is Each Appropriate?
- Global Efficiency Trends for Promotions and Advertising
- Promotional Spend vs ROI
- Promotional Frequency vs ROI
- Media Spend’s Effects on Promotional ROI
- Advertising vs Promotions – 4 Principles to Consider
This report is the next in a series of ROI Genome reports, including: ROI Genome: 2017 Marketing Intelligence Report, ROI Genome Report: Halo Effects in Portfolio Advertising, ROI Genome Report: Paid Search Intelligence, ROI Genome Report: The Value of an Impression. Download this report to learn how to make the most of your promotional efforts.