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ROI Genome Intelligence Report – The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times


While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. In our latest ROI Genome Intelligence Report, The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times, we take a closer look at the data behind the need to maintain and increase budget, not shrink them.

 

Our ROI Genome research found that 60% of brands that increased their media investment during the last recession saw ROI improvements. Meanwhile, those who slashed spend risked losing 15% of their business to competitors who boosted theirs.

Download your copy of the report for practical advice and strategic reasoning behind protecting marketing spend during a potential recession with key proof-points, including:

 

  • Using multiple marketing channels can increase advertising impact by 35%
  • Half of brands that increased marketing investment during the last recession saw ROI growth in back-to-back years
  • Brand messaging outperforms performance messaging 80% of the time, so refocusing exclusively on performance messaging will lead to losses