ROI Genome Intelligence Report: Targeting Works, Except When It Doesn't
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While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer. In our latest ROI Genome Intelligence Report, The Rules of Recession-Proofing: How to Maintain Advertising Effectiveness in Challenging Times, we take a closer look at the data behind the need to maintain and increase budget, not shrink them.
Our ROI Genome research found that 60% of brands that increased their media investment during the last recession saw ROI improvements. Meanwhile, those who slashed spend risked losing 15% of their business to competitors who boosted theirs.
Download your copy of the report for practical advice and strategic reasoning behind protecting marketing spend during a potential recession with key proof-points, including: