Are all Impressions Created Equal?

Marketers want to get their message in front of their customers and potential customers. And while they will leverage a growing number of tactics to deliver this message, these impressions are not all created equal. It is important to understand not only the reach and cost/CPM of different tactics, but also the value of the impressions delivered across and within tactics. A tactic that works for one company or brand won’t necessarily work for another. One key reason for this is the importance of context. By making sure a message is delivered in a context that is beneficial, an impression can significantly out-perform it’s expected value. Doing this in a scalable manner drives true competitive difference.

Analytic Partners has released a new ROI Genome report that looks at the factors that drive differences between impression values and shines a light on the power of context.