2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical – with scenario planning at the core. In fact, brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI.
In “Uncovering Opportunities for Growth” Analytic Partners SVP Mike Menkes takes a deep dive into insights covered in the latest ROI Genome report, including answering questions like:
- How to drive $50-100M+ in growth each year through analytics, without increasing investment levels
- How apply scenario planning across multiple business cases
- How to uncover your greatest areas of opportunity and optimize for growth
Access the recording above for answers to these questions and more.