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AP and SharkNinja at Challenger Brands: Data-Driven Disruption


How does one brand grow to nearly $2 billion in annual revenue, improve ROI by 75% and grow the business by over 30% in just two short years? The answer for SharkNinja was a smart, data-driven strategy backed by holistic enterprise analytics. But those results are just the proof of the brand’s success – during Adweek’s 2021 Challenger Brands event, Analytic Partners SVP Mike Menkes sat down with Brian Gill, Sr. Manager Global Media Strategy & Planning at SharkNinja, to find out how the brand became the household name it is today.

Access the video to watch the conversation and gain key insights, including:

  • How to gain organizational buy-in for a holistic measurement program
  • Why it’s critical to know your desired goal to make the most out of data and analytics
  • How a rigorous test and learn program can breed continued success
  • And more