How can organizations harness the power of a holistic analytics program for maximum business impact? In a session at ARF Forecasting 2022, Vani Petkar, Senior Manager Marketing Analytics at Twitter and Mike Storms, Vice President at Analytic Partners, dove into that question and more. From identifying trends through data-driven decisions to planning for both short and long-term success, learn how Twitter mastered its action-oriented analytics program, and how other brands can do the same.