Customer Obsession is the good idea that is hard to do. Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies. And yet just 8% of companies are customer obsessed (The State Of Customer Obsession”, Forrester, June 11, 2021).
While companies understand the concept, leaders just don’t know how to operationalize customer obsession and use it to drive growth. Let’s change that in this session! Watch featured speaker, VP Principal Analyst Shar VanBoskirk and Analytic Partners VP of Product, Analytic Insights, Preeti Croke in the recording of this webinar to learn:
- Just what exactly is Customer Obsession
- Why is Customer Obsession a good idea?
- How does Customer Obsession drive growth?
- What should you do to capitalize on the potential of Customer Obsession?