This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty. Looking forward into what comes next, which changes will persist? Which will revert to the previous norm? And which trends will continue to evolve? Guest speaker and Forrester Senior Analyst, Anjali Lai, presents her research on consumer behavior and Forrester’s forecasts for what’s next.
In this webinar, viewers will:
- Get an update on what has and what has not changed in the last year.
- Learn what big changes will continue over the next 12 and 24 months.
- Gain insights on which behaviors will revert and which will continue to evolve on the other side of the pandemic.
Mike Menkes, Senior Vice President at Analytic Partners, hosts this webinar and shares the latest insights from Analytic Partner’s ROI Genome on how these dramatic shifts have impacted marketing effectiveness and how brands can best plan for success in the face of changing consumers.