How Does Advertising for One Product Influence Sales for Others in Your Portfolio?

When a company markets across multiple products or services, savvy marketers know that advertising creates interaction across offerings – due to a “halo” effect. Marketers can greatly benefit from learning how this concept can work as ROIs can increase by tenfold in some cases.

As a follow-up to our popular ROI Genome: 2017 Marketing Intelligence Report, this addendum covers the concept of Halo, the importance of its effects on portfolio advertising and how to best take advantage of it.

Download the Report

Download and learn:
What is Halo?
How does Halo work?
How Halo can increase an ROI by up to 10x
How messaging creative quality factors into Halo
How to make the most out of Halo

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.