ROI Genome Intelligence Report: Targeting Works, Except When It Doesn’t
Are you sure you fully understand when or why your targeting strategy works?
In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel - and show how to strike the right balance of broad reach and narrow targeting.
Download the Report
Download the report now for more about:
The myths of narrow targeting and the role of data deprecation in its future use
How to evaluate the value of your first party data
How to utilize contextual targeting, which we prove is 1.2x – 2.5x more effective than other types of targeting
The time and place to deploy broad reach targeting to optimize effectiveness
Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.