What Drives Marketing ROI?

Introducing ROI Genome: 2017 Marketing Intelligence Report – the first annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

Over the past 13+ years, Analytic Partners has collected marketing intelligence across industries and countries to form the core of its ROI Genome. This report is the first time these insights are available to the public.

Download the Report

Download and learn about:
How ROIs are Converging for Offline + Online
ROI Trends by Channel
How Cross-Channel Synergy Affects ROI
The Effect of Increasing Costs on Online ROI
The Impact of Paid Marketing on Owned and Earned Efforts
How Different Channels Influence Consumers through the Customer Journey
Short & Long Term Considerations for Spending Allocation
Recommendations and Take-Aways to Improve ROI

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.