Clicks, Bricks and Everything in Between

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another. The analysis also measures the drivers of store traffic and drivers of web traffic. The findings include a look at Amazon paid advertising, showing that up to 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales.

The report’s message is clear: holistic measurement is a must as no channel is a vacuum. Online media can drive brick and mortar sales, offline media can boost online sales and Amazon advertising can drive sales beyond that platform.

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Key Takeaways
Use a balance of online and offline media to drive growth
Leverage brick & mortar presence to boost online business
Utilize Amazon advertising for growth beyond Amazon
Break down any organizational silos to address today’s omnichannel world

Discover how you can maximize the value of analytics to drive growth and strengthen customer relationships.