A Look at Efficiency Trends for Promotions and Advertising

Promotions to increase sales through immediate incentives for short-term business results are a powerful lever for many brands. But marketers face the fundamental question of: what is the right balance between Advertising and Promotions? While both are critical components of a marketing mix, deciding on the right balance between each is often a subject for debate.

ROI Genome Report: Have Promotions Lost Their Punch? investigates how the effectiveness for advertising and promotions have changed over time and how they can work together for improved results.

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Download the report and learn about:
Promotions vs Advertising – When is Each Appropriate?
Global Efficiency Trends for Promotions and Advertising
Promotional Spend vs ROI
Promotional Frequency vs ROI
Media Spend’s Effects on Promotional ROI
Advertising vs Promotions – 4 Principles to Consider

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