Customer Journey Analytics & Optimization
Develop the optimal path.
Why do I need this?
The customer journey is complex
In today’s world, there are thousands of touchpoints that connect with customers on multiple devices. It’s not enough to develop plans by tactics (email vs direct mail vs website) but you must layer in the right messaging and triggers.
How does it work?
We identify the right path connected to the right message
Analytic Partners determines the optimal messaging, tactics and triggers to acquire, activate, and retain each customer persona. We help you identify the path followed by a customer via touchpoints before making a purchase decision to deliver the right message at the right time during their journey.
What makes it effective?
Multiple non-marketing factors increase the precision
Layer in key situational triggers (e.g. weather, life events, competitive store openings, etc.) to deliver relevant communication and experiences and maximize marketing ROI.
Customer Journey answers questions like:
What tactics and messages should I lean into in order to acquire and retain my high-value segments?
Where should I focus promotional or offer-based messages in order to maximize incrementality and minimize erosion or brand perception?
What are the optimal times to engage with each customer segment?
What behavioral and situational triggers should I activate on?
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