Live Models Double Marketing ROI with Speed to Insight
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Why do I need this?
In turbulent times businesses need speed to insights to adapt quickly to disruptions and potential impacts on performance. Marketing leaders with quick assessments of business drivers can take the guesswork out of what is driving changes to the business.
How does it work?
Analytic Partners’ Live Models, as part of a Commercial Mix Model (CMM) foundational analysis, enables decision-makers to understand business drivers in real-time, with faster measurements, keeping a finger on the pulse of the enterprise with insights that are “always on.”
What makes it effective?
Live Models allow for real-time, right-time results, as data is made available, to mitigate risks and identify new growth opportunities. Analytic Partners can help you balance the speed and depth of insights with analytics and guidance when you need it the most.
Should we continue to air the current campaign?
What’s the impact of the economic downturn?
How are competitive factors like product launches impacting performance?
Which new media channels are performing best?
What drove sales increases/decreases this month?
Are the changes made to my marketing mix improving performance?
Analytic Partners can help your business adapt.Contact