This report dives into the evolving landscape of Creative Intelligence, leveraging two decades of Analytic Partners' ROI Genome data to reveal critical insights on creative for maximizing commercial impact.
Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.
Television audiences are evolving, and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, CTV penetration reached an all-time high, with 88% of households having at least one CTV device.
To thrive, brands must shift their focus from measuring historical marketing performance to creating genuine value.
Read this overview to learn how marketers can answer key questions on the drivers of brand health and connect brand metrics to hard currency. This introduction provides the high-level benefits of leveraging Brand Impact as part of your Commercial Analytics program.
We know that many CMOs are under pressure to cut marketing budgets in 2023 – our own research even suggests this is the case for 1 in 3 of the Fortune 500.
See how Twitter and Analytic Partners worked together to
Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.
At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.
Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?
