How Twitter Quantifies the Impact of Marketing on Revenue
See how Twitter and Analytic Partners worked together to
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Microsoft and Analytic Partners
Microsoft’s Kathleen Magnuson discuss with Analytic Partners how organizations can balance a focus on short-term consumer perception and behavior change, with long-term brand building.
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Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation
At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.
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Talking Long Term: How Today’s Consumer Behavior Changes will Affect the Future
Questions abound as the year winds down: which changes will persist? Which will revert to the previous norm? Which will continue to evolve?
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