Brand vs. Performance Marketing Archives | Page 4 of 4 | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Role

By Industry

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How SharkNinja Optimized Their Marketing Investment Strategies

We sat down with SharkNinja at AudiencexScience to find out how they honed their advertising investment and how they are measuring impact now.

Michaels and Analytic Partners at Ad Age Next: Retail – From Brand Building to Brand Transformation

At a recent Ad Age event, Ron Stoupa, CMO of Michaels, and Fred Chassé, senior VP of Analytic Partners, sat down with Ad Age’s John Dioso to talk about how Michaels transformed its marketing with data-driven strategy following the disruptions of 2020.

Are Consumer Behavior Changes Here to Stay?

This past year has brought an enormous amount of changes in consumer behavior, from media consumption, to shifts to e-commerce, to mobility/travel, to adoption and brand loyalty.

ROI Genome Report: Omnichannel and a Brave New World

ROI Genome Intelligence Report: Omnichannel and a Brave New World, takes a closer look at what business leaders need to know for the future.

Mark Ritson’s Smorgasbord: The 7 Things Marketers Should Prioritize Now

With further change and disruption always on the horizon, smart business leaders know that having the right priorities is key to building a sustainable foundation for success.

Digital ≠ MTA: Getting Measurement Right

As with many things, the best approach is a holistic one. That’s why we undertake an adaptive approach, leveraging Commercial Mix Modeling to provide deep insights that drive real value.

ROI Genome Report: The New Omnichannel Marketing

ROI Genome Marketing Intelligence Report: The New Omnichannel – Clicks, Bricks and Everything in Between, documents the rise of “omnichannel” – the effect of consumers being exposed to marketing in one channel and buying in another.

Maximizing Your Investment as Online and Offline Ad Efficiency Converge

When it comes to advertising, there are two important factors to consider: What is driving your business today vs. what will drive your business in the future?

Olympic Sponsorship: Is It Worth It?

As with the World Cup, there is a strong desire for corporations to remain top of mind with so many eyes and ears focused on the Games.

FIFA World Cup Sponsorship: Is It Worth It?

With so many eyes and ears concentrated on one place for an extended period of time, the desire to cash in on the event is strong – but it will come at a cost.

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