CFO CMO Collaboration Archives | Analytic Partners – Marketing Measurement and Commercial Analytics Solutions

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See All Solutions
Commercial Analytics
Make future-ready, more profitable decisions with holistic insights, scenario planning, and intelligence.
Marketing Mix Modeling
Level up your MMM with models that integrate external factors to enable forward-looking decisioning.
Agile Learning
Design, execute, and measure key business experiments with our fully integrated test and learn the solution.
Brand Impact
Demystify the impact of brand marketing affects KPIs to balance brand and performance budgets.
Pricing Optimization
Understand how price impacts purchasing behavior to set smarter pricing strategies and drive sustainable growth.
Customer Segmentation
Create refined, actionable customer segments that transcend surface-level demographics and data.

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By Industry

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60% of Growth Comes From Beyond Marketing – Are You Factoring It In?

Marketers who focus only on media are missing the bigger picture. Marketing is a key growth driver — but it’s not the only one.

The Four Stages of the CFO – CMO Partnership: A Simple Tool to Assess and Strengthen Your Partnership

Strong collaboration between the finance and marketing chiefs has proven to noticeably elevate key business metrics—no surprise if you think about it. A Boston Consulting Group study found that tighter alignment between these two power players can accelerate revenue growth and unlock 20–40% more financial upside.

United in Growth: Transforming Shareholder Value Through CFO-CMO Collaboration

Can attribution still deliver granular, actionable results? Or is now the time for forward-thinking leaders to adopt to a more unified view?

LinkedIn: Building the Case for Marketing Effectiveness

Discover how LinkedIn Ads moved beyond in-house MMM and transformed its approach to optimize investments and drive greater ROI. This exclusive Forrester® case study explores how LinkedIn moved beyond last-touch attribution to a layered measurement strategy that provides a holistic view of marketing impact.

CFO and CMO Strategy Guide: A Collaboration to Drive Growth

In many organizations, the disconnect between CFOs and CMOs comes down to agreeing on which metrics really matter. Finance is often skeptical of initiatives without immediate ROI, leaving Marketing with the burden of justifying equally important long-term initiatives with harder-to-track returns.

1 + 1 = 3: CFOs and CMOs Must Form One Team to Achieve Growth

Building your brands and achieving business growth are challenging even during the most stable periods. 2024 looks to be particularly challenging as all indications point to a tumultuous year

Predicting 2024 Is Hard, but Some Predictions Can Be Expressed With Certainty

There is one thing about 2024 that I can predict confidently: There will be a great deal of uncertainty, and unpredictable things will happen.

Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center

Working with Analytic Partners, Cox created a commercial analytics program with a roadmap for the business that would keep all stakeholders focused on driving real growth.

How Hill’s Pet Nutrition Used Commercial Analytics to Achieve Explosive Growth in a Dynamic Market

Even with uncertain economic conditions ahead, pet food category sales are expected to grow over the next three years.

4 Steps to Forward-Looking Budget Planning for Marketing Leaders

Unlike past years where marketing leaders focused heavily on backwards-looking performance metrics to plan for and predict future budget needs, we’re in a unique time when future-looking insights are at your fingertips.

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