Nespresso’s business model is complex. They invest in a variety of programs aimed at brand building, machine sales, and capsule sales across digital, direct-to-consumer (DTC), retail stores, and other online marketplaces.
No matter if you are working with four or seven Ps in the marketing mix, promotion is the one that sticks in other people’s minds.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
When faced with unprecedented challenges, we often see innovation as a result. The same held true for the luxury retail sector.
See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:
There’s no doubt that businesses everywhere are expecting more economic fluctuations, budget pressures and constrained consumer spending.
Because marketing is not seen as central to the business’s success, marketers and their teams are losing budgets and, in many cases, their jobs.
See what Cox Communications is achieving from working with Analytic Partners
Meeting customers and hearing in person from so many marketing experts across sectors shines a light on why I joined Analytic Partners.
CMOs are under pressure to cut budgets to protect their firms against economic uncertainty, without any corresponding drop in the requirement to deliver results. This can too easily lead brands to shift to a performance-marketing-led strategy, focused on short term sales results. This is often done at the expense of brand marketing, which, at first glance, with its soft KPIs and perceived difficulty in measurement, appears on the surface to be less impactful.
